First Collection Out Now!
Don't forget to shine today with One Of A Kind
1ST KIND

Crystal & Enamel Collection

Carefully crafted Crystals with exquisite details and colourful enamel around. Our versatile collection is suitable for both men and women, versatile and great for layering!

As seen on Lane Crawford

The top performing brand in Lane Crawford in HK and China.

Leo Collection

’Scuze!

Recycled brass,
18K gold plated,
Hand carved Cubic Zirconia

First Kind

Crystal Heart Rings

First Kind

Crystal & Enamel Rings

First Kind

Ring & Earrings Gift Box

Flora Collection

Delicious Looking Jewelry

Adds more fun to
your favorite jewelry
collection!

Don't use expensive clothes as a screen for your personal doubts. Be proud of yourself and not only because you wear expensive designer clothes. They are great, but lots of people are happy without them.

karl lagerfeld

Sustainability

We are working towards a sustainable chain through using recycled metal & brass and product traceability.

Quality

People-first ethical jewelry brand and tech-powered manufacturing platform built to bring high-quality at affordable price with the global market.

Community

We are support human rights, provide jobs for those in needs and nurturing a community that is empowered to invest in themselves and the world around them.